How to obtain your copy . . .

You can purchase the book online in Fall 2008. If you take action before September 15th, you can receive a 30% discount. For your discount, go to this page.

We'll keep track of your request. Later, we'll send you an early notification about the book's publication and a discount code.

Today, these questions matter:

• Why is Facebook so compelling, even addictive?
• What motivates millions to spend time each day on Facebook?
• How do friends persuade friends to use Facebook more & more?

Experts share their answers in a new book.

"The Psychology of Facebook: Persuasion in a Social Network"

Edited by Dr. BJ Fogg and Daniel Berdichevsky, with colleagues at Stanford University, this volume gathers the best insights into Facebook's remarkable methods. This new book explains how Facebook's psychological strategies are changing the Internet, our social lives, and world politics.